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This new section is written by Nancy Berkley. Here’s what she has to say about her articles and women’s golf in general.
by Nancy Berkley
Every time I see a green grass-decorated FedEx truck promoting the FedEx Cup, I am reminded of what's wrong with the golf industry.
Every time I see a green grass-decorated FedEx truck promoting the FedEx Cup, I am reminded of what's wrong with the golf industry.
by Nancy Berkley
Just when you think there are enough golf magazines, another publication hits the market. Golfer Girl Magazine™ (http://www.golfergirlmagazine.com/) is the new girl in town and a first for the industry. It's tagged as "The Only Magazine for Girls Who Love to Play Golf" and targets the youth golf market - girls and young women between the ages of five and 17. The potential market for the magazine is estimated to be 2 million girls and young women.
by Nancy Berkley
I remember the day very clearly. It was Mother's Day 1995. My daughter, Alison, was 25 and attending Harvard Business School. I was at Harvard to attend an executive business program. I suggested celebrating Mothers Day together with a round of golf on a new public course, Shaker Hills Golf Club, which had just opened about 45 minutes west of Boston. The day was glorious: bright sun and a clear, blue sky.
I remember the day very clearly. It was Mother's Day 1995. My daughter, Alison, was 25 and attending Harvard Business School. I was at Harvard to attend an executive business program. I suggested celebrating Mothers Day together with a round of golf on a new public course, Shaker Hills Golf Club, which had just opened about 45 minutes west of Boston. The day was glorious: bright sun and a clear, blue sky.
by Nancy Berkley
The Champions Course at PGA National, the new home of the PGA Tour's Honda Classic, is one of my favorite courses. I say that as someone who has lived at the PGA National Resort for many years and who has played the course many times - but always from the forward Red tees.
The Champions Course at PGA National, the new home of the PGA Tour's Honda Classic, is one of my favorite courses. I say that as someone who has lived at the PGA National Resort for many years and who has played the course many times - but always from the forward Red tees.
by Nancy Berkley
This is the question Jim Koppenhaver, president and founder of Pellucid Corp., asked at his annual conference at the January 2007 PGA Merchandise Show in Orlando. (For those who don't know Jim, he is a "tell-it-like-it-is" advisor and consultant in the golf industry with a prior background in consumer marketing; see www.pellucidcorp.com.)
This is the question Jim Koppenhaver, president and founder of Pellucid Corp., asked at his annual conference at the January 2007 PGA Merchandise Show in Orlando. (For those who don't know Jim, he is a "tell-it-like-it-is" advisor and consultant in the golf industry with a prior background in consumer marketing; see www.pellucidcorp.com.)
by Nancy Berkley
I watch trends. So, why year after year do I go to the PGA Merchandise Show in Orlando and walk five miles to see over 1,200 exhibits? The answer is to find out what’s new for women golfers. This is very important for a marketing consultant in the golf industry.
by Nancy Berkley
Almost every book written for women golfers 'from beginners to experts' includes advice about how to use golf to advance your professional career. Here's my advice, and it may not be what you expect.
by Nancy Berkley
Three golf events were held this summer specifically for women and girl golfers. The results are in and they represent leading indicators of market. Here are the recently-released participation numbers:
Three golf events were held this summer specifically for women and girl golfers. The results are in and they represent leading indicators of market. Here are the recently-released participation numbers:
by Nancy Berkley
With the Statue of Liberty for inspiration, “Oh, beautiful for spacious skies” rolled through my mind as I watched the ribbon-cutting ceremony on June 15th at the new Liberty National Golf Club in Jersey City, N.J. Everywhere I looked there were beautiful skies and sky-scapes. This is truly a unique golf course.
by Nancy Berkley
If you are a working woman and a golfer, you probably have heard of the Executive Women’s Golf Association and may even be a member. The EWGA was founded in 1991 to help women learn how to play golf, meet other women golfers and establish the same professional networking that golf traditionally offered men. In the last 15 years, the EWGA has grown to over 120 chapters across the U.S. and has reached over 75,000 women golfers. (To become a member and learn more about the chapters, see www.ewga.com).
If you are a working woman and a golfer, you probably have heard of the Executive Women’s Golf Association and may even be a member. The EWGA was founded in 1991 to help women learn how to play golf, meet other women golfers and establish the same professional networking that golf traditionally offered men. In the last 15 years, the EWGA has grown to over 120 chapters across the U.S. and has reached over 75,000 women golfers. (To become a member and learn more about the chapters, see www.ewga.com).
by Nancy Berkley
The new Miss USA, Tara Elizabeth Conner, describes herself as a "golf fanatic." The 5-foot 5-inch 20-year old Miss Kentucky, was crowned Miss USA on April 21st and will compete for the Miss Universe title on July 23rd in Los Angeles – live on NBC. What's also noteworthy is that Donald Trump – along with NBC – owns the company that produces Miss Universe, Miss USA and Miss Teen USA. That means we will be seeing more of her on television and perhaps on the golf course.
by Nancy Berkley
In a previous Cybergolf article, “Women's Golf Fashions – Almost Anything Goes,” I reported that the fastest-growing segment of women golfers are young women ages 18 to 29. These young women represent almost 25% of all women golfers, but, generally, they play golf only a few times a year.
In a previous Cybergolf article, “Women's Golf Fashions – Almost Anything Goes,” I reported that the fastest-growing segment of women golfers are young women ages 18 to 29. These young women represent almost 25% of all women golfers, but, generally, they play golf only a few times a year.
by Nancy Berkley
If you are a woman golfer but never really liked golf clothes, then this is your season. The key words are "variety" and "choice." There have never been more of both.
If you are a woman golfer but never really liked golf clothes, then this is your season. The key words are "variety" and "choice." There have never been more of both.
by Nancy Berkley
Two national week-long women's golf promotions are coming up in June and July. To Cybergolf’s women readers, make sure your golf course knows about these events and pass this article on to them. The best way to improve golf for women is to encourage more women to play more golf. Encourage your course to get on the bandwagon for these two important weeks.
Two national week-long women's golf promotions are coming up in June and July. To Cybergolf’s women readers, make sure your golf course knows about these events and pass this article on to them. The best way to improve golf for women is to encourage more women to play more golf. Encourage your course to get on the bandwagon for these two important weeks.
Nancy Berkley, an expert on women’s golf and a regular contributor to Cybergolf, will present a two-hour seminar at the PGA Merchandise Show in Orlando, Fla. Berkley will lead the seminar on Friday morning, January 27th from 9:00 to 11:00 a.m.
If you are looking for that special Christmas gift for a woman golfer, here are two suggestions. These are brand new items that she does not have.
by Nancy Berkley
As General Manager of Nike Golf U.S., Cindy Davis, is one of the most important women in the golf industry. She played tournament golf in college, worked at the top ranks at the LPGA, and launched the Nancy Lopez line of clubs for the Arnold Palmer Company. Cindy joined Nike in January 2005 at the beginning of what may be a landmark year for women’s golf as well as for Nike Golf as it launches its Sasquatch driver. I asked Cindy for five minutes of her time to answer a few questions.
by Nancy Berkley
Palm Beach Gardens -- What’s wrong with this picture? Nothing, except that no one was teeing off on the first tee of the Champion Golf Course at PGA National Resort & Spa in Palm Beach Gardens, Florida last Thursday – 72 hours after Wilma hit. Bikes were the best way to view Wilma’s damage to the courses and this golfer-turned-biker reflects the sense of loss and disappointment as he views the empty course.
by Nancy Berkley
So, what do I think about Michelle Wie’s decision from the standpoint of women’s golf? I think it is great. To use the new buzz word, it is one more “tipping point” in a series of tipping points that are responsible for the increase in women golfers and, particularly, younger women golfers.
So, what do I think about Michelle Wie’s decision from the standpoint of women’s golf? I think it is great. To use the new buzz word, it is one more “tipping point” in a series of tipping points that are responsible for the increase in women golfers and, particularly, younger women golfers.
by Nancy Berkley
Will Kathy Grant get her big break on The Big Break V – the reality-golf show sponsored by the Golf Channel?
by Nancy Berkley
It was hot and humid on the East Coast this summer. So, in August, when Vail Resorts invited me out to Colorado to review golf courses, I didn’t hesitate to accept the invitation. Angela Berardino, the communications manager for Vail Resorts, was especially interested in my evaluation from a women’s point of view because they recognize women as an important customer segment.
Women golfers worry unnecessarily that they’re going to do something wrong on the golf course and embarrass themselves. Here are three situations you may find yourself in and three mistakes that you don’t have to make – or worry about.
by Nancy Berkley
This week the news will be all about the British Open, the oldest golf tournament in the world played on the most historic course of all – the Old Course at St. Andrews, Scotland. There will be no women golfers in the Open this year, but next year may be different. This article will help you understand the role of women in professional golf tournaments and why they are increasingly in the headlines.
by Nancy Berkley
I think that many women have avoided golf because they think the learning curve is too steep and takes too long. Well, they are party right and partly wrong. Based on my experience and observations, most women can successfully play a relaxed, casual and non-competitive game of golf if they are willing to invest 36 hours – or the equivalent of one work week – in the learning process. On the other hand, it will take about three seasons (or 12 months of year-round golf) for most women to feel comfortable in competitions and serious tournaments.
by Nancy Berkley
The average women golfer is over the age of 50, but women’s golf didn’t look that old during the weekend of the U.S. Women’s Open. I could not take my eyes off amateur golfers Morgan Pressel, age 17, and 15-year-old Michelle Wie as they competed in the championship.
by Nancy Berkley I often hear women say they can’t accept an invitation to play golf because they are not good enough. Here’s an important