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WorldGolf.com Network of Golf & Travel Websites Sold
January 23, 2007. A group of investors has announced its purchase of WorldGolf.com and 476 other subsidiary websites that make up the extensive WorldGolf.com network of golf and travel-related portals. The multi-million dollar transaction included the purchase of a total of 477 sites.
With this purchase, investors have secured ownership of the internet’s most visited golf-related network, which currently receives more than two million unique site visits per month and includes GolfPublisher Syndications and such sites as WorldGolf.com, TravelGolf.com and WorldGolfWire.com.
The investor group, which will conduct business as WorldGolf.com LLC, includes professionals with more than 100 years experience in golf, travel, marketing and Web-based industries. WorldGolf.com LLC will manage and operate all sites within the WorldGolf.com network, which offer a variety of golf information ranging from destination articles, product overviews and golf tips to golf travel packages and course reviews.
“The chance to purchase the Internet’s most visited network of golf and travel Web sites was an opportunity we could not pass up,” said David Brittain, lead investor with WorldGolf.com LLC. “The WorldGolf.com ownership group brings to the table an extensive knowledge of web-hosting and management backed by a proven track record of success in the travel, golf and advertising industries. To apply this knowledge toward the enhancement of the industry’s top-tier web sites is an endeavor we are thrilled to pursue.”
The flagship site, WorldGolf.com features candid reviews of golf courses and resort destinations as well as helpful tips and instructions for visitors interested in improving their golf game. The site also includes a comprehensive booking feature that allows visitors to reserve package deals in several key destinations including Las Vegas, Orlando, Phoenix and Hawaii. Plans for a redesigned WorldGolf.com site, which will launch in the first quarter of 2007, include enhancements to site content and the product review section as well as additional commentary on equipment, apparel and courses throughout the world.
The investors’ plans for the other sites acquired in the transaction include expanded content, refocused features sections, deals on golf packages for key golf travel destinations throughout the world, practical equipment reviews posted by golfers, product testing, and a general redesign to enhance the sites’ aesthetic appeal.