Featured Golf News
ProLink Solutions Introduces ‘ProFit’
June 23, 3006. ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH) and the world's leading provider of Global Positioning Satellite ("GPS") systems for golf courses, today announces the introduction of ProFit, an advertising revenue-sharing program available to its partner golf courses.
With ProFit, courses have access to financing options that provide substantial cash flow from advertising revenues generated by on-screen ads appearing on ProLink’s high-resolution GPS monitors. Taking part in the program substantially reduces a course’s upfront financial commitment, and can generate revenue that exceeds total system cost. ProFit generates immediate cash-flow through reduced monthly payments – as low as $1500 per month – during the first year of the lease. Additionally, ProLink handles all management, marketing and ProFit ad sales for the course, allowing golf course owners and operators to do what they do best – run the golf club efficiently and effectively.
Local ad accounts secured by ProLink’s sales force include important retailers and service providers in the financial, automotive, B2B, consumer goods, real estate, insurance, restaurant and luxury good sectors. A ProFit representative works hand-in-hand with the golf course to target local and regional accounts with the most long-term growth and residual potential. To further expand the revenue sharing pool, ProLink plans to announce soon agreements for national ads with Fortune 500 and mid-size companies promoting some of America’s most recognizable brands.
“ProFit is another example of the industry-leading market richness of the ProLink system,” says Lawrence Bain, CEO of ProLink Solutions. “It offsets system cost and can serve as a substantial source of profit for golf courses. Golf course owners can realize major savings during the first two years of system operations, thus providing them time to adjust fees and generate ad revenue. Courses and resorts in ProLink’s European markets have experienced substantial benefits through ProFit, we feel the North American market is ripe for rapid adoption of this advertising medium.”
With more than double the installations of all its competitors combined and a true global presence with installations in Europe, Asia, South Africa, Japan, Mexico, Canada and Australia, ProLink Solutions is uniquely positioned to implement local, national and international advertising campaigns.
Through ProFit, affluent golfers in the U.S. and around the world, with their high household incomes and formidable buying power, are exposed to three different screen views of ads for 15-20 minutes per hole. The extended time this targeted consumer spends in front of the ad results in an unprecedented level of “stickiness” and unparalleled ad recall.
“Not only do golfers remember the ads, they are driven to additional exposure via prompts with on board messaging, direct coupons or website offers,” adds Bain. “Independent research confirms that this advertising medium is one of the most effective in the market place.”
Prior to introducing ProFit, The ProLink system was used exclusively in the largest golf-based, GPS beta advertising campaign undertaken to date. ProLink screens nationally featured Cadillac’s all new, luxury automobile, the DTS. Displayed for five holes, ad retention among golfers was outstanding according to exit surveys: 42 percent of respondents noticed an advertisement on the GPS system; 70 percent of the respondents that noticed the advertisement recalled specifically seeing an advertisement for Cadillac DTS (54 percent recalled the advertisement unaided). Golfers under age 24 had an impressive recall rate of nearly 90 percent.
About the ProLink System
Innovators of golf GPS technology, ProLink Solutions’ core philosophy is to be a “Trusted Partner” in golf course management. From enhancing golfers’ overall experience and improving pace-of-play, to bolstering revenue streams and creating new ProFit centers, ProLink Solutions products and services have captured markets both nationally and globally.
Installed at more than double the courses of its competitors, combined, ProLink is featured at more than 500 resort, private and public courses worldwide, including Valderrama Golf Club in Sotogrande, Spain; Dal-Takararazuka in Osaka, Japan; and Kapalua Resort in Maui, Hawaii. The world’s most respected golf management companies have also adopted the innovative technology and marketing richness: Billy Casper Golf, Evergreen Alliance Group, KemperSports, and Pacific Golf Management all engage with ProLink.
Golf cart fleets are custom fit with 10.4” high-resolution color monitors that broadcast vibrant, easy-to-read graphics of each hole. Throughout their rounds, golfers continually refer to the screen to pinpoint distances, locate hazards, navigate the golf course and to place food and beverage orders with the touch of a button. The ability to relay medical emergencies and receive dangerous weather condition warnings from the pro shop provides golfers with a full suite of communication tools.
From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully-integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Robust back-end reporting through user-friendly software yields a multitude of course statistics, all designed to raise the bottom line. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.
Food and beverage managers are able to post daily lunch specials and/or high margin items on the ProLink units, boosting sales by up to 30 percent. Event planners are able to maximize tournament and corporate outing revenue via the ProLink system. Through its ScoreCast and ScoreMaster software suites, ProLink units offer a simplified-yet-comprehensive tournament set-up that allows for any format and for any number of tournaments to be carried out simultaneously.
ProLink Solutions also offers financial solutions through ProLink Capital for leasing the system, fleet expansions, or course improvements. The ProFit program is another alternative for courses to leverage financing options and generate substantial advertising revenues to substantially reduce or eliminate the system cost.