Pro Mental Coach Launched as Golf's First & Only Interactive Mental Coaching Program That Revolutionizes Training


August 19, 2011. Brain Center International (BCI) - creator of science-based interactive brain fitness programs - introduces Pro Mental Coach, golf's first mental coaching software created to help players master the game, play smarter and lower scores.

Part of the new state-of-the-art technology at the PGA Center for Golf Learning and Performance at PGA Village, in Port St. Lucie, Fla., Pro Mental Coach independently assesses mental skills and customizes a training program fitting each user's needs. PC and Mac compatible, it features scientifically-proven exergames that are fun and easy. These build the "brain muscle," helping create an "in the zone" mental state through improved focus, confidence, motivation, stress management, endurance and recovery from bad shots.

"It's a fact that golf is 90 percent in your head, and the outcome of each round is usually determined by how a player manages the mental game," says Dr. Stephane Bergeron, Founder of BCI. "Our software helps golfers train the part of their game that's been holding them back, from the comfort and privacy of home, 24/7, no appointment necessary!"

Pro Mental Coach ($139.95) is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

"The exergames featured in Pro Mental Coach replicate on-course stress, allowing golfers and their instructors to learn what areas of the mental game are strong and train those that need it," says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. "An hour a week is all it takes to effectively manage tough times, play better and enjoy the game more."

"The PGA Center for Golf Learning and Performance is excited to integrate Pro Mental Coach into its golf instruction program, as mental game training should be part of every golfer's routine," says Bob Baldassari, PGA Senior Director, Player Development and PGA General Manager of the PGA Center for Golf Learning and Performance. "This innovative approach will be a special part of our curriculum, in addition to our focus on the latest in technology, equipment, physical fitness and on-course performance."

Unique features of Pro Mental Coach include:

Assessment and full diagnostic of a user's mental game strengths and weaknesses
Customized training program that matches users' skills
Tracking and evaluation of performance from each training session
Ability for PGA Professionals to access a student's mental game profile

For more information, visit www.ProMentalCoach.com or call 866/716-3876.

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