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Platteview CC Signs Management Contract with Landscapes Unlimited
Culminating what began as an advisory relationship, Platteview Country Club in Bellevue, Neb., has signed Landscapes Unlimited Golf Group to a five-year full-service management contract.
A division of a Lincoln, Neb., company that includes the country's largest golf course builder and irrigation contractor, the Landscapes Golf Group manages 14 other facilities, including Pacific Springs and The Players Club at Deer Creek in Omaha, Shoreline Golf Course in Carter Lake and ArborLinks in Nebraska City.
"We're getting rolling," said Platteview CC General Manager Scott Allacher of the change which began March 1. "Our members' first impression is 'Wow!' They're really liking what they're seeing. Overall appearance and cleanliness is already improving. Our food and beverage has been transformed. And our efficiencies are already getting much, much better."
"This is going too be a great opportunity for us," said Scott Tricker, national sales director of Landscapes' Golf Group, alluding to the fact that Platteview is the first course Landscapes will manage that it did not build or does not partially own.
"We're managing the club, but truly acting as partners, bringing a fresh perspective and adding our systems and our people to see what we can do to turn it around," he said.
Tricker said Platteview's clubhouse has "a solid layout" and its golf course is an enjoyable members layout that is very walkable, with a "sensible number of bunkers" laid out over rolling hills and bracketed by mature oak and cottonwood trees. With greens redone with new bentgrass in 2000, he said, "They have a good reputation for having for the best greens in town."
Tricker said Landscapes Golf Group will do a number of things to enhance the club and attract new members.
Noting that one of the biggest complaints against joining a private club is that golfers don't want to be married to one place, Tricker said, "Now they won't need to be. By joining Platteview or The Players Club, which we are changing from public to private this year, members can play all five of the golf courses we manage here for a preferred rate."
Landscapes has completely redone the membership program and intends to "go out and hustle and put the club out on the market - something they've never done," Tricker said.
Allacher said membership now stands at 200 and the club's target is 350. "Under our new Charter Membership," he said, "the first 50 new members can put down as little as $1 and start paying monthly dues that rank as some of the most affordable in the area, featuring no minimums, complimentary range, and Club 99 - the ability to play 99 holes of golf in the area managed by Landscapes for a preferred rate."
Meanwhile, Landscapes can use economies of scale to decrease operation expenses at Platteview, giving the club more working capital to make clubhouse and other improvements in the future.
Landscapes Golf Group's National Food and Beverage (F&B) Director Mark Young has consulted with Platteview since last October, making numerous changes to the operation. Paul Feauto of Shoreline Golf Course will assume those duties for both facilities, providing Platteview immediate savings in sharing that salary, Tricker said.
"This year is about getting back the basics of blocking and tackling," Tricker said. "We have hired key staff members to play a critical role in the redevelopment of the club's identity and lifestyle. This is a true example where we can build a cluster of golf courses to manage and take advantage of all sorts of efficiencies."
Allacher, who has been at Platteview for eight years as head pro and the last two as general manager, will remain on the job, and Landscapes has hired new head golf pro Bobby O'Keefe, formerly a head pro/general manager at a Denver golf course.
For more information about Landscapes Unlimited and its Golf Group, call 402/423-6653.
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