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OB Sports to Manage Monarch Beach Golf Links


OB Sports Golf Management has been selected to manage Monarch Beach Golf Links in Dana Point, Calif. Located at The St. Regis Monarch Beach Resort in South Orange County on the edge of the Pacific Ocean, Monarch Beach Golf Links features a scenic Robert Trent Jones Jr.-designed layout that was recently recognized as one of Golf Magazine's Premier Golf Resorts for 2012.

OB Sports is managing all aspects of the oceanfront golf facility, including golf shop operations, sales, golf memberships, tournament operations, marketing, and agronomy.

OB Sports will also be focused on enhancing the golf and service experiences as well as creating new packages aimed at a first-class guest experience at the adjacent St. Regis Monarch Beach Resort. OB Sports will provide agronomic enhancements to improve playing conditions and highlight the dramatic ocean views from the course.

In 2010, Monarch Beach Golf Links and The St. Regis Monarch Beach Resort were acquired by Washington Holdings, a private real-estate investment firm that invests in commercial real estate assets throughout the United States. The Washington Holdings acquisition provides long-term stability for the property, which is now benefiting from a commitment to strategic investments in the resort and golf course to take full advantage of the recovering market.

"We think that OB Sports' personalized, hands-on approach to golf management will significantly enhance the golfing experience at our resort," stated Chad Christensen, Senior Vice President of Washington Holdings. "We are extremely pleased to have OB Sports at the helm of our golf operations and look forward to the new and exciting 'next chapter' of Monarch Beach Golf Links."

"We are excited to work with Washington Holdings in establishing Monarch Beach as the marquee resort golf destination in Southern California," said Phil Green, Chief Operating Officer of OB Sports Golf Management. "We are excited to enhance the golf, service and agronomic conditioning of this iconic property to be commensurate with a five-star, five-diamond resort experience. Guests that come on property to Monarch Beach Golf Links will notice a new image, new attitude and some elegant new touches that will be sure to be appreciated by even the most discriminating golf traveler."

For more information about Monarch Beach Golf Links, call 949/240-8247 or visit www.monarchbeachgolf.com.

For more information about OB Sports, visit www.obsports.com or call 480-948-1300.