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Keri Murschell, Adams Golf Introduce New Marina Cart and Stand Bags


July 6, 2010. Trend-setting golf bag and accessories designer Keri Murschell announces the release of the Marina cart and stand bags, the latest offering for the keri sport collection sold under the Adams Golf (NasdaqCM:ADGF) brand.

Adding to the widespread success of the line, Marina features Murschell's trademark feminine aesthetic in a sleek, navy-blue design perfect for summer. Combining fashion with function, the bags showcase a distinct pattern accented by chrome hardware and include club dividers, pockets for balls, tees, valuables and personal items.

"Marina compliments the popular Fern, Rosebloom and Royal Blues patterns," says Murschell, founder and principal designer of keri golf. "The color invokes thoughts of water, something everyone seeks in warmer months, making it a timely and stylish addition."

The new bags retail separately for $199.99, or as part of a 14-piece integrated set, priced at $999.99 which includes the new easy-to-hit Idea a7OS clubs. The stand bag is further characterized by an insulated section for drinks, lumbar pad, graphite legs and Izzo strap system.

For a complete look, the keri sport collection includes matching head covers. Designed to protect clubs and complement the cart and stand bags, the three-piece sets -- a driver and fairway woods ($49.99), or various hybrids ($39.99) -- feature adjustable club number tabs.

Widely recognized for its state-of-the-art hybrid technology and wide range of women-specific clubs, Adams Golf is the trusted equipment brand of some of the game's best female players. The company's LPGA Tour staff includes 2009 McDonald's Championship winner Brittany Lincicome and the No. 2 player on the Rolex World Rankings Yani Tseng, who have already begun to use custom versions of the sport collection bags during tournament play.

keri golf's high-end, fashionable women's bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line's sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials.

Influenced by modern coast living in Newport, Rhode Island, the keri golf 2010 Newport collection combines luxurious hues of navy, white and poppy red in geometric prints. The line's cart and stand bags, totes and head covers retail from $60 to $335.99.

About Adams Golf

Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. Founded in 1987 by Barney Adams, Adams Golf continues its commitment of helping golfers of all abilities enjoy the game of golf. Since 2006, the Idea Hybrid Irons have led all iron brands in sales at golf specialty retailers. Additionally, Idea hybrids are played by more PGA, Champions and Nationwide Tour pros, than any other hybrid on the market. For more information about Adams Golf visit www.adamsgolf.com.

About keri golf

A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf's boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.

The seven-year-old company continues to expand and in July 2008 formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.

keri golf's bags and accessories, including totes and head covers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.