Golf-Lifestyle Firm Buffalo Communications Promotes Three


April 16, 2007. Buffalo Communications - the golf-lifestyle publicity, media-relations and marketing-communications division of Billy Casper Golf - has promoted Dan Shepherd to Vice President, Tom Williams to PR/Branding Director and Shane Sharp to PR Manager.

The promotions recognize Shepherd, Williams and Sharp for consistently securing sales-generating editorial coverage about Buffalo's clients. They also parallel Buffalo's dramatic growth representing products and places looking to penetrate the affluent golf, lifestyle and travel markets.

"Buffalo's client retention rate is extremely high, largely attributable to the stellar work of these golf-media veterans and other members our well-networked and knowledgeable team" says Rich Katz, Managing Director of Buffalo and Senior Vice President of Billy Casper Golf. "The millions of media impressions help advance our clients' revenues and brand equities, netting substantial returns on investments from Buffalo's involvement."

Buffalo clients include the Kauai Visitors Bureau Golf Co-op, State of Mississippi Development Authority, Circling Raven Golf Club / Coeur d'Alene Casino Resort Hotel, St. JOE Company, Castle & Cooke, ECCO Golf Shoes, The Golf Warehouse (tgw.com), Dunning Golf, LIJA by Linda Hipp, keri golf, Heavy Putter and others.

Exposure about Buffalo clients regularly appear in the consumer and trade; print and electronic; and international, national and regional news. Recent publicity includes all major golf magazines, USA Today, Wall Street Journal, Associated Press, New York Times, Chicago Tribune, Esquire, Cigar Aficionado, InStyle, Forbes, pgatour.com, The Golf Channel, ESPN and hundreds of other powerful outlets.

In addition to creating and implement publicity and media-relations programs for clients, Buffalo manages marketing-communications initiatives involving budgeting and planning, celebrity endorsements, advertising negotiation, website content, event sponsorships, promotions and e-list acquisitions. Buffalo's extensive contacts in golf include strong relationships with PGA, Champions and LPGA Tour players and their agents, sales representatives, international distributors, service providers, event/tournament directors, sanctioning-bodies' management, and more.

About Buffalo Communications/Billy Casper Golf

The six-year-old Buffalo is a division of Billy Casper Golf, which was founded in 1989 in cooperation with professional golf legend Billy Casper, the Masters and two-time U.S. Open winner who ranks seventh all-time with 51 PGA Tour wins. BCG owns several golf courses, is full-service manager to golf-property developers, owners and government agencies, and consistently provides high-quality experiences at its managed properties nationwide.

For more information, call 703/761.1444 or visit www.buffalocommunications.com or www.billycaspergolf.com.     

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