Featured Golf News
CA Not Renewing Sponsorship of Doral Tournament
The PGA Tour has learned that CA will not be renewing its sponsorship of the WGC-CA Championship, which was completed last weekend with Ernie Els emerging as his first victory in two years. The World Golf Championships event is played at TPC Blue Monster at Doral in Miami.
The Tour will now be seeking a new sponsor for the tournament. The following statements came from CA and the PGA Tour announcing the change.
CA Statement
"Since 2006, CA has enjoyed an incredible partnership with the PGA Tour," said Bill Hughes, Corporate Senior Vice President, Global Communications. "Our sponsorship of the World Golf Championships further strengthened our relationships with our customers, raised the visibility of CA's brand worldwide, and provided a strong platform for our philanthropic efforts. Going forward, CA will be executing a new corporate marketing program focused on delivering more regional events and customer relationship programs around the world.
"As a result, we will no longer sponsor the World Golf Championships beyond 2010. Importantly, CA will continue to work closely with the PGA Tour to identify additional opportunities that align with our new marketing initiatives. We would like to thank all CA employees, PGA Tour executives and the hundreds of volunteers, and our agency partners, who worked tirelessly to make the CA Championship a truly world-class event."
PGA Tour Statement
"On behalf of the International Federation of PGA Tours, I'd like to thank CA for its commitment to the World Golf Championships as a whole and the CA Championship in particular over the past four years," said PGA Tour Commissioner Tim Finchem. "The CA Championship has been a strong part of golf's tradition to give back to the communities in which events are played, and CA's support has enabled more than $4 million to be returned to local charities since 2007. We look forward to identifying future opportunities with CA to align its marking objectives with the PGA Tour and professional golf.
"The CA Championship has provided some amazing tournaments with thrilling finishes, and this year's return to the winner's circle by Ernie Els was no exception. There is a tremendous amount of interest in the World Golf Championships - the great fields, global exposure, incredible venues - and we will move forward in securing a new title sponsor for the CA Championship. We are confident we will be at TPC Blue Monster at Doral next year."
(' ’) |
 |
