Buy the Shoes Freddie Wears


April 12, 2010. ECCO USA announces the arrival of its distinctive, hybrid sport-casual Golf Street Premier shoe is available for $140 online at www.eccousa.com and ships to retailers later this week.

Showcased by ECCO Staff Player Fred Couples at the 2010 Masters, the Golf Street Premier is designed specifically to be worn both on and off the course. The versatile shoe features full-grain leather uppers, a sleek PU midsole and pre-molded traction bars which provide players with ideal traction, stability and comfort.

"The Golf Street's outsole has roughly 100 molded traction bars and over 800 traction angles versus a standard golf shoe's six to nine cleats," says C.B. Tuite, General Sales Manager, ECCO USA Golf Division. "It's no wonder Fred Couples relied on it during one of the most important golf tournaments of the year."

Taking its cues from modern men's fashion, Golf Street Premier includes funky color pops and cool metal-rivet accents. The ideal combination of style and function, it comes with synthetic blend wide-flat laces in two different colors for added user customization, including a contrast option for an additional dose of flavor. Like all ECCO golf shoes, Golf Street Premier is made using a proprietary direct-injection process that creates a one-piece construction which won't break down over time.

In addition to Couples, ECCO golf shoes are worn in competition by scores of international Tour stars, including Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, John Bickerton, Bradley Dredge and many others.

Coinciding with the recently introduced 2010 golf collection, ECCO has engaged in a series of major account and customer service initiatives. These include a supporting partnership of the PGA of America Golf Retirement Plus program, a new ECCO Golf Comfort Tech Van, a web-based retailer training module and the brand's status as an official member of the Association of Golf Merchandisers.

Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is made using a proprietary, direct-injection process. Touched by more than 225 sets of highly-skilled hands during production, each model is a testament to the brand's unrivalled attention to detail that helps discerning players look, feel and play their best.

All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:

* Creates a one-piece shoe construction
* Ensures unrivaled durability, flexibility, lightness and weather resistance * Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam

Optimal performance is further guaranteed by:

* Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
* Internal stabilizer to reduce torque and create ideal swing stability
* Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
* Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
* Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
* Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip

About ECCO
ECCO, a world leading brand of shoes combining fashion and comfort, has built its success on uncompromising quality and innovative technology.
ECCO is the only major shoe manufacturer in the world to own and manage every step in the shoemaking process. ECCO employees are the life force behind the products: designing, developing, producing, selling and taking responsibility for every last detail of the brand experience. ECCO is expanding at a fast pace, and today products can be found in almost 4,000 branded sales locations worldwide. However, ECCO's aim has never been to be the biggest -- but always to be the best.
ECCO USA is based in Londonderry, N.H. For more information, visit www.eccousa.com or call 800/886-3226.

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